Advanced Diploma → Hotel and Restaurant Management (AdvDip)

(Date: July | Duration: 1 Month) Meetings, Incentives, Conventions and Exhibitions (MICE) (07)

The term MICE (Meetings, Incentives, Conventions and Exhibitions) represents a sector
of tourism which includes business events and activities. Travelers attending MICE
activities have a purpose beyond leisure tourism, and are in fact business travelers.
These business travelers are connected to different sectors of the tourism and hospitality
industry through their MICE activities. Think of business travelers who travel to a
city to attend an exhibition. They will need food, drinks, shopping,
entertainment,transport, accommodation and more.


• Understand the type of business MICE represents

• Understand the need for MICE

• Understand how MICE relates to the tourism and hospitality industry

• Find out about the players within the MICE sector


• Stimulation - Getting new ideas

• Networking - Meeting with others: colleagues, customers, buyers and people who share the
same interests

• Continuing their education - Learning new skills and furthering their education

• Product update - Finding out about new products that are available

• Spread new information- Transmitting new concepts and ideas

• Strategic planning - Collective brainstorming for the future

Module Date: July

  • 1.1 Slides - Accessible Meetings and Events
  • 1.2 Slides - Meetings_ Incentives_ Conventions and Exhibitions.pptx
  • 1.3 Slides - Study on Economic Impact of MICE in Singapore.pptx
  • 1.4 Slides - What is MICE.pptx
  • 1.5 The MICE industry
  • 1.6 How to plan an event
  • 1.7 Reflections
Completion rules
  • All units must be completed
  • Leads to a certification with a duration: Forever